Copywriter: Andrew Hawkins
Graphic Designer: Me (Danielle Blackington)
Everyone has a passion. We found that those who travel the world in an Airstream trailer follow their passions wholeheartedly.
Being that the target audience for this campaign were young adults who weren't tied down to one location — the line that came to us was: "What are you chasing?"
The imagery displays personal customization of the traveler's trailer. we're able to catch a glimpse into who they are and what they're chasing after.