Copywriter: Me (Danielle Blackington)
My VCU professor asked me to create a campaign for Twix, stemming from the idea of that it’s too good to be shared. This then progressed into the idea that Twix could be used as a reminder not to over-share and that keeping things just for yourself is okay.
The tagline then came to life: "#Think2x" Not only does this mean "Think again," but it also reads, "Think Twix."