From Coronavirus to killer bees, our environment and social norms continue to change. Amid this evolution, here are five ways to keep your brand resilient and one step ahead.
Offer WFH
By the end of April, 63% of American employees had worked from home. (Gallup) It took a pandemic to shed light on a recruiting reality – if you can’t trust that a candidate can work remotely, you shouldn’t hire them. To be a progressive company, you have to hire progressively, which starts with adapting to the current times, and keeping everyone healthy.
2. Talk politics
During the current political climate, you would think brands should remain impartial; however, a recent study by SproutSocial claims 66% of consumers think it’s essential for brands to take a political stance, especially when it comes to important issues. More than 58% say they would want to see a brand’s view on social media. Your target audience believes your voice has power – use it for good.
3. Get funny
You’ve probably seen this advertisement recently in response to the pandemic – empty spaces that were densely populated before quarantine, paired with melancholy music. Flash to white, and the screen shows a solemn slogan, “we’ll be together again.” Now is the opportunity to be unique with light humor – according to QuickSprout, 50% of the population positively responds to humorous content and are more likely to share it. Like the entire country, your target audience is looking to mentally escape during quarantine – help them with a laugh.
4. Own mistakes
From #BlackLivesMatter to #MeToo and more, these powerful movements aren’t only defining 2020 but revealing everything that may have or haven’t been carefully hidden in the shadows. If there’s content that has tarnished the reputation of a brand, it’s important to own up to it, take action, learn from mistakes, and promise to keep learning.