Art Director: Tim Connor
Graphic Designer: Kaydee Carr
Copywriter: Me (Danielle Blackington)
My team and I were tasked with crafting copy and design for Ryman's career page while also exploring advertising options for Spotify. Currently this is a proposed concept to Ryman.
The copy was inspired by the word, “Experience." This has a dual reference, in that it speaks to both candidates and patrons.
“Legendary" speaks to the unforgettable, powerful impact that artists leave behind after every performance. It's a more dynamic word to reference the historical magnitude of each experience.
We came up with the idea of having a Spotify playlist of legends to attract candidates to experience the music firsthand and apply.