Graphic designer: Jonaye Barnum
Copywriter: Me (Danielle Blackington)
What makes Chevy Volt stand out from other electric cars? Well, no matter how fast you accelerate, the Volt will not switch to gas unless the electricity runs out. Thus, leading my partner and I to figure out the tagline: "Fill your time, not your tank." The concept being, if you drive a chevy volt you have more time with the passenger, whoever it may be.
This also led us to the Chevy Volt App idea. Above a gas pump there would be an app on a mini T.V. that would ask the visitor what they would do in certain situations while on the road. A List of options would pop up. After they choose, they plug their number in to continue playing.